built by educators. made for Educators.

Two children dressed as astronauts, one in an orange NASA suit with helmet pointing forward, the other in a white space suit looking amazed.
Learn what Works

From Practice. For Practice

Some things you learn in school. Others you only learn by doing. Working through a conflict. Reading a group dynamic. Navigating a difficult parent conversation. Leading a team. Or keeping a center running when three people call in sick. And somehow making it home with enough energy left for your own life.

We’ve spent years figuring these things out in our own childcare centers. Now, we want to turn what we’ve learned along the way into practical knowledge you can actually use. That’s why we’re building the hulii Academy. Think of it as a little cheat code for childcare: real lessons from real practice, without having to spend years learning every single one the hard way.

Always learning

15 Years in. still curious.

For nearly 15 years, we’ve been running our own childcare centers in Germany. Plenty of time to try things, change things, get them wrong, make them better, and learn a whole lot along the way.

We truly believe great childcare isn’t something you figure out once and then call it a day. We’re still learning, too. New challenges bring new questions, and sometimes yesterday’s answer simply doesn’t fit today. So we keep trying, listening, testing, and improving. And when something really works, we make sure the lesson doesn’t stay with us. We share it through the hulii Academy.

We truly believe great childcare isn’t something you figure out once and then call it a day. We’re still learning, too. New challenges bring new questions, and sometimes yesterday’s answer simply doesn’t fit today. So we keep trying, listening, testing, and improving. And when something really works, we make sure the lesson doesn’t stay with us. We share it through the hulii Academy.

Great Childcare has a system

Meet the hulii framework

Great childcare doesn’t happen by chance. There are principles and proven concepts behind it. And the things that really work day after day usually have something in common: they can be understood, tested, improved, and shared.

We’ve spent years learning what makes great childcare work. Not just in theory, but every day in our own centers. Now, we’re bringing those lessons together in the hulii Framework: principles, practices, and tools that others can learn from and put to work.

But here’s where it gets exciting. The hulii Framework is built to evolve with everything we learn. Our future US centers will play a big part in that. They won’t simply follow the hulii Framework. They’ll help shape it. Every new challenge, idea, and lesson can feed back into the Framework and make it a little smarter than it was before.

Try. Learn. Improve. Share. Repeat. A Framework that gets better every time we put it to work.

Why the hulii Framework?

Seven Principles.
One Big Idea.

Working with children may be at the heart of childcare, but creating and running a truly great center takes a whole lot more. You need people who love what they do. A team that pulls in the same direction because they believe in the same thing. Families who feel connected to you and confident in the way you work. Clear ways of doing things. The courage to try something new. And a shared idea of where you’re going in the first place.

That’s why the hulii Framework looks at childcare from seven different angles. We call them Purpose, People, Learning, Experience, Operations, Growth, and Innovation. Together, they help us look at the whole picture, ask better questions, and keep improving what we do.

Purpose

Know Why You’re Here

For us, there’s a huge difference between simply showing up for work and coming to work for a reason. A shared purpose gives you something to believe in, your team something to rally around, and daily decisions a clear direction. From vision and values to culture and the choices you make along the way, it all starts with knowing why you’re here.

People

Help Great People Grow

Great childcare starts with people who care about what they do. Our job is to give them the freedom, support, and opportunities to keep growing. That means finding the right people, welcoming them properly, giving honest feedback, building strong leadership, and creating real opportunities to develop.

Learning

Keep Curiousity Alive

Kids are pretty amazing learners when you give them the chance. They build, climb, wonder, argue, make up, ask a million questions, get things wrong, and try all over again. Our job isn’t to have all the answers ready for them. It’s to create a place where they feel safe enough to figure things out on their own. Because sometimes the best learning starts with a simple: “What happens if I try this?”

Experience

Make Every Moment Count

A great experience starts with how you make people feel. Welcome children so they know they belong. Listen carefully when parents need you. Make new colleagues feel seen from day one. Small moments, big difference. That’s the hulii way.

Operations

Make Great Work Easier

When Monday morning gets messy, nobody needs another complicated procedure. You need clear SOPs, simple routines, and practical guidelines that actually help. The hulii Framework keeps things moving, takes pressure off the team, and makes sure children still get the care and consistency they deserve.

Growth

Make Good Things Travel Far

When you find something that makes childcare better, you want to take it further. To the next center. The next neighborhood. Maybe even the next country. The hulii Framework helps us turn what works into something you can repeat: from quality and people to numbers, locations, and all the little things that make a center run well. So growth doesn’t mean starting from scratch every time.

Innovation

Test. Learn. Change.

New ideas pop up all the time. Some are brilliant. Some are not. We try them, test them properly, and keep what works. From new research and digital tools to fresh ways of teaching, leading, and running a center. If it can make childcare better, we want to find out. And if it works, it becomes part of what moves the hulii Framework forward.

This Is Just The Beginning

Come Learn With us

The hulii Academy is just getting started. There’s plenty we already know, and even more we want to find out. One thing’s for sure: we can learn from each other along the way.

So whether you want to learn with us, bring an idea to the table, explore something together, or simply see where the hulii Academy is heading, come talk to us. Drop us a message, tell us what’s on your mind, and we’ll take it from there.